Hi all!
I have just heard some hugely exciting news that I wanted to share with you all!
Cancer Research UK have won a prestigious Public Affairs News award for 'Innovative Campaign of the Year'. The award is for the Answer Is Plain, the campaign asking the government to introduce plain packaging for cigarettes.
To quote Lizzy Allen: " It recognises the innovative routes we've taken to raise awareness of plain packaging and gain support amongst politicians, the public and other stakeholders. The works includes our big 'action day' in Parliament this year, developing and using local tobacco statistics for politicians, commissioning and using high quality policy research, and of course our hard-hitting campaign video that has now received more than 260,000 views worldwide.
This award is fantastic recognition by our peers in the sector for all the hard work over the past year and a half – both public-facing (you guys and our online campaign action) and behind the scenes.
It's a fantastic boost, and as you know we still have a lot more work to do and campaigns take a while to work through in stages. Thank you for all your hard work that’s been recognised so far, and for your future efforts as we gear up to continue our push for a government commitment and legislation to introduce plain packaging."
Myself and my fellow ambassadors have been working incredibly hard on this campaign all year and I'm so pleased and excited to see it is receiving recognition. Thank you so much to everyone that has supported our campaign so far, I really really hope it all pays off and we get the answer we want from the government!!!
Well done to everyone involved with the campaign, I'm hugely proud to be part of it :)
all the 2012 winners can be found here: http://www.publicaffairsnews.com/panawards/2012-winners
The Answer Is Plain.
xxx
I have just heard some hugely exciting news that I wanted to share with you all!
Cancer Research UK have won a prestigious Public Affairs News award for 'Innovative Campaign of the Year'. The award is for the Answer Is Plain, the campaign asking the government to introduce plain packaging for cigarettes.
To quote Lizzy Allen: " It recognises the innovative routes we've taken to raise awareness of plain packaging and gain support amongst politicians, the public and other stakeholders. The works includes our big 'action day' in Parliament this year, developing and using local tobacco statistics for politicians, commissioning and using high quality policy research, and of course our hard-hitting campaign video that has now received more than 260,000 views worldwide.
This award is fantastic recognition by our peers in the sector for all the hard work over the past year and a half – both public-facing (you guys and our online campaign action) and behind the scenes.
It's a fantastic boost, and as you know we still have a lot more work to do and campaigns take a while to work through in stages. Thank you for all your hard work that’s been recognised so far, and for your future efforts as we gear up to continue our push for a government commitment and legislation to introduce plain packaging."
Myself and my fellow ambassadors have been working incredibly hard on this campaign all year and I'm so pleased and excited to see it is receiving recognition. Thank you so much to everyone that has supported our campaign so far, I really really hope it all pays off and we get the answer we want from the government!!!
Well done to everyone involved with the campaign, I'm hugely proud to be part of it :)
all the 2012 winners can be found here: http://www.publicaffairsnews.com/panawards/2012-winners
The Answer Is Plain.
xxx
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